OMG., what a day. Lisa and I got up before the crack of dawn to get in line for the keynote. Good thing she did, or she might have been sent to a overflow room. I, on the other hand being press, shouldn't have shown up till 7:30. I did go have some breakfast, but then went ahead over to the "media" line at about 6am. Interesting bunch the other "media". They were all nice enough until it was time to get in. When the doors opened, it was like a scene out of a National Geographic documentary. You know the ones where there is a stampede to the water hole? I may have some bite marks still by the time I get back to prove it. Actually, they pushed me into something, which fell over and I tripped on it while some guy stomped on my ankle. OUCH!
As you all probably know by now, there were only 3 announcements. The Apple TV, the iPhone (finally after 2 1/2 years of rumors about it) and the name change at Apple (see farther down).
Well, he did put up some numbers for the iTunes music, TV and movie sales. Basically, more than 2.0 billion songs were sold, and 50 million TV shows. In only 4 short months 1.3 million movies were sold on iTunes. Paramount is their newest partner so instead of 100, there are 250 movies now on itunes.
Music players How did the Zune do the first month in sales? They had a whopping 2% of the market share with iPod in at 62% in November. Steve didn't have December's numbers. Funny though.
Apple TV, not iTV It's a 40Gb media machine, thinner than the Mini, but oh so cool. (Of course, duh) The Apple TV is designed for a widescreen TV and streams content from up to 5 machines. Invite your friends over for movie night! It starts at $299 and ships next month.
And now for the newest revolutionary machine... It slices, it dices, it's a widescreen iPod with touch control, it's a mobile phone, and a new way to communicate with the internet. What is it Steve? It's 3, 3, 3 things in One. The iPhone. Cheering, whooping applause....
OK, so even I was impressed. No buttons to push? Scroll with a flick of a finger, and it runs OS X, amazing.
It syncs like an iPod through iTunes and stores tons of data as well via the 4Gb or 8Gb version. The stunning 3.5 inch screen at 160 ppi is super thin 11.6mm. There is a 2MP camera built in and a proximity sensor and touch sensor that turns off when when you answer the phone as well as a ambient light sensor to keep you from burning extra battery life when you don't need it. One amazing feature is the accelerometer that switches from portrait to landscape depending which way you turn it.
There were many quotes that came out of the keynote like,"touch your music", and "The internet in your pocket". My favorite was when Steve was talking to Jony Ive in public for the first time in a conference call on the iPhone. Jony said "It ain't too shabby" when Steve asked him what he thought. The British are so funny.
Here are some more features:
- Visual voicemail
- Random access voicemail
- Amazing sounding audio
- Quad-band GSM_EDGE
- Super easy to conference call
- iChat basically built in as SMS messaging
- Photo management app built in, "the pinch" makes the pics bigger or smaller
- Rich html email
- any IMAP or POP email
- Safari browser
- Google maps- amazing
- WIFI and EDGE
- Widgets-cool
- Yahoo is going to provide free push IMAP email to all iPhone users
- Rich text
- Split view as well for email
- Safari can zoom in, have multiple pages open etc.
- Google or Yahoo search
- Cover flow video(expands screen to full viewing area)
There is also already accessories in the works, like an amazing new Bluetooth device. It's pencil thin, has 16 hours of audio and 5 hours talk or video time. You also might have heard, that it is exclusively Cingular. Doesn't surprise me, but hey I just went back on T-Mobile. Aw, shucks. Yes, they have over 200 patents on it. Finally. It will be $499 for the 4Gb version and $599 for the 5 and will start shipping in June.
The final announcement before John Mayer played was that since the official name for Apple has always been Apple Computers, and since they don't really fit that name any longer being much, much more than that, that the new name will be just Apple, Inc. Smart move if you ask me.
John Mayer played 2 songs. He had presented at several recent MacWorlds and didn't want to miss this one. I had never heard him play live before, and all I can say is WOW. Amazing voice. I really like his music anyway, but wow. The sound was the best I had ever heard. I don't know what equipment they had, but what great sound.
I do have to say... being an old timer when it comes to MacWorlds (my 6th) that I did look under my chair when I sat down. For those of you who have never been. They use to put things like computers under the chairs. Didn't actually think there would be anything there, but I looked anyway. LOL
The rest of the day After the keynote, and a quick lunch we headed over to the conference. I wanted to go to the Apple UG lounge to hear a discussion on newsletters and how we can make them better. Can't say I learned much except found some resources I wasn't aware of. The one thing that blew me way was, a topic came up about the users getting the newsletters easier and faster and what we could do to get into the 21st century. HA One younger guy said we could make sure and blog and provide a RSS feed. I kid you not that the other managers, all older I have to say, had not a clue what that was. Maybe it's the fact I am an Adobe UG manager, and a web manager at that, although I shouldn't be surprised. Mac groups seem to be very far behind in general with technology other than Apple hardware.
There was one woman who wanted to know what software there was to put together the newsletter quickly and easily without having to speed time and money to get it done. I almost fell out of my chair and quickly said, ah.. Pages. I don't think she even knew it was an Apple product, as others told her it was indeed from Apple, and via ASW (Apple Sales Web) she could get it for the group for just shipping. Again, amazing and not the, wow this is awesome, amazing.
We headed over to the exhibit floor after that and walked around. I should have warned Lisa I was an impulse buyer and to stop me from buying something before I had seen everything. I, on the very first row we went down, bought a clear red case for my black MacBook. It looks like a black cherry soda now. TeeHee. I did see a different vendor I know and love who had the same sort of case for several dollars less, and had better ventilation. See, I need to be stopped.
I missed the first Bert Monroy session at Peachpit, but saw him at the Lynda.com booth. He's.... Bert. No other words describe him. OK, so I'm tired and off to the MacBlast party. Maybe I'll take pics there, but then again, maybe not. We'll see.
OK, I looked this over again for misspellings after I got back from the party. What a Cheap Trick. No really Cheap Trick played the party. They look and sound almost the same. VERY FUNNY to me. Didn't take any pics. Lisa is super sick at this point, and I don't feel great either. She sounds like the godfather. A deep scratchy voice. Not so attractive on a petite girl like Lisa.
The pics are all up on my Flickr account at http://www.flickr.com/photos/31866566@N00/
Talk to you tomorrow! Dee